The brief

Following a successful tender process with Staffordshire County Council for the provision of branding and creative design services, funded by the UK Government’s Community Renewal Fund (CRF), the brief was as follows:

To provide Branding and creative design for start up businesses referred by the council to a pre-agreed budget and time-line without compromising the creative process.

The solution

Due to the large number of applicants for the scheme and the diverse nature of the work, the solution to on-time and on-budget delivery for each project was to diligently adhere to a process agreed by all stakeholders;

  • Agree scope of work and issue a comprehensive briefing document sent to the beneficiary from the Hub team. Beneficiary to complete and return to Hub
  • Review call to review and clarify briefing document
  • Generation of initial concept designs
  • Initial submission of concepts for review, feed-back and selection of preferred design
  • Creative review call to discuss feedback/decisions if required
  • Work up of preferred design and submit
  • Application of design to selected ‘products’
  • Final delivery to beneficiary